The Baby Food Market In Germany, 2017

The Baby Food Market In Germany, 2017

(EMAILWIRE.COM, January 12, 2018 ) "The Baby Food Market in Germany, 2017" is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Germany market.

Increasing numbers of births over the past five years have stimulated sales and led to an increase of 8.6% in retail value and 9.6% in volume consumption between 2010 and 2016. There has been an upturn in the number of births since 2011. One of the largest factors behind the increase in babies over the last two years is probably immigration. In 2015, 20.1% of all births were to women not holding German citizenship. Germany is among the top 20 countries in terms of GDP per capita. It is also a relatively egalitarian society with low levels of poverty. Although the economic situation is fairly good, future growth is expected to be muted. The number of births is also expected to fall towards the end of the period. As a result, between 2016 and 2022 volume sales are expected to rise by only 1.1%.

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What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.


- Rising birth numbers in the last five years have stimulated sales and led to an increase of 9.6% in consumption between 2010 and 2016.

- Unusually, the largest sector of the market is not baby milks but meals & drinks, which accounted for 51% of value sales in 2016 and for 75% of volume sales.

- The market is dominated by Hipp and Milupa (Danone) with 72.5% of value sales in 2016. In third and fourth places, respectively, are BWK and Nestl.

- There are two major channels of distribution: drugmarkets and food outlets. Drugmarkets currently account for 64.5% of sales, while hypermarkets and supermarkets account for a further 31.5%.

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Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned

Hipp GmbH & Co Vertrieb KG

Milupa Nutricia GmbH (Danone)


Nestl Deutschland AG

Humana Milchunion (Deutsches Milchkontor)

Table of Content


Executive Summary


Background to the Market


The Consumer

Socio-demographic Trends

Working Women


Breastfeeding Trends

Market Overview

Key Features and Developments

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby Milks

Baby Cereals

Baby Meals & Drinks

Baby Teas

Finger Foods

Production and trade




Company profiles

Hipp GmbH & Co Vertrieb KG

Milupa Nutricia GmbH (Danone)


Nestl Deutschland AG

Humana Milchunion (Deutsches Milchkontor)


Retail Structure

Drugstore retailing

Baby Food Retailing

Economic background

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth And Population Projections

Forecast Overview

Future Trends


Additional Data Tables

Summary Methodology

About Publisher

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